Skip to Main Content

Privacy On-Lock: Tracing Your Online Profile

Why should I care?

When you are a college student, you need to be open to new ideas and information if you're going to learn anything from your courses. Also, you will often be working on research assignments.  Your grade on each project will depend upon your ability to do thorough, objective, critical research on your topic.  If you give in to anchoring bias or confirmation bias your research will be one-sided and shallow. Or, you may unwittingly fall prey to fake news or pseudoscience.

As a college student, but more importantly, as a citizen of the world, it often prevents you from experiencing other world views. 

For most people, it prevents them from learning about real world issues. 

Related Videos


Safiya Noble is an Assistant Professor in the Department of Information Studies in the Graduate School of Education and Information Studies at UCLA. In her 2016 talk, Noble explains why we should care about commercial spaces dominating our information landscape.


Search engines have become our most trusted sources of information and arbiters of truth. But can we ever get an unbiased search result? Swedish author and journalist Andreas Ekström argues that such a thing is a philosophical impossibility. In this thoughtful talk, he calls on us to strengthen the bonds between technology and the humanities, and he reminds us that behind every algorithm is a set of personal beliefs that no code can ever completely eradicate.