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Welcome! Within this guide you will find relevant resources for an academic journey within Market Research: links to resources in the library catalog, articles and databases, and statistics.

NAICS - industry and product code lookups, and comparisons
Industries - census data, databases, and occupations by industry
Articles/Databases - suggested journals, relevant databases, and search the catalog for articles
Books - recommended books, catalog search tips, and search the catalog for books
Data Sources - world, national, and locale data sets and tools
How Do I? - citation information, evaluating resources, and interlibrary loan