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Market Research

Welcome! This guide contains ...

... resources relating to Market Research. Use the tabs to navigate through these pages:

  • Getting Started: Get started by choosing a topic, developing a research question, and researching for background information.

    • Developing a Research Question

    • Background Information

  • Research: Search for scholarly resources using these links.

    • Find Articles

    • Find Books

  • Understanding and Evaluating Resources: Learn to identify and evaluate different types of sources.

    • Different Types of Sources

    • Primary vs. Secondary Sources

    • Evaluating Web Resources

  • Citations: Learn how to credit your sources and create a literature review or annotated bibliography.

    • Citation Styles

    • Literature Review

    • Annotated Bibliography

For further assistance in finding or using information, please contact me.

Library Links

Related Research Guides:

Economics and Management

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Resources